Bibo, Bimbo, Bimbo Break, Bingooo, Bistrone, Bjare, BlackFire, Boco, Bom Bit Maesil, Bonaqua/Qa,. BPM, Bright And Early, Bubbly, Burn, Barq’s, Coca-Cola,
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APPENDIX I: S ELECTED FOOD BRANDS ( and Sub – brands ) Sample of Unilever Food Brands Source: http://www.unilever.com/brands/food/ Retrieved 2/7/05 Global Food Brand Families Becel, Flora Hellmann’s, Amora, Calvé, Wish – Bone Lipton Bertolli Iglo, Birds Eye, Findus Slim – Fast Blue Band, Rama, Country Crock, Doriana Knorr Unilever Foods olutions Heart Sample of Nestles Food Brands http://www.nestle.com/Our_Brands/Our+Brands.htm and http://www.nestle.co.uk/about/brands/ – Retrieved 2/7/05 Baby Foods: Alete, Beba, Nestle D airy Products: Nido , Nespray , La Lechera and Carnation, Gloria , Coffee – Mate , Carnation Evaporated Milk, Tip Top, Simply Double , Fussells Breakfast Cereals: Nesquik Cereal, Clusters, Fruitful, Golden Nuggets, Shreddies, Golden Grahams, Cinnamon Grahams, Frosted Shreddies, Fitnesse and Fruit, Shredded Wheat, Cheerios, Force Flake, Cookie Crisp, Fitnesse Notes: Some brands in a join t venture Cereal Worldwide Partnership, with General Mills Ice Cream: Maxibon , Extreme Chocolate & Confectionery: Crunch, Smarties , KitKat , Caramac, Yorkie, Golden Cup, Rolo, Aero, Walnut Whip, Drifter, Smarties, Milkybar, Toffee Crisp, Willy Wonka’s Xploder, Crunch, Maverick, Lion Bar, Munchies P repared Foods, Soups: Maggi , Buitoni, Stouffer’s , Build Up Nutrition Beverages: Nesquik , Milo, Nescau, Nestea, Nescafé, Nestlé’s joint – venture with the Coca – Cola Company – Beverage Partners Worldwide, Libb y’s , Nespresso Water: Valvert , Nestlé Pure Life, Nestlé Aquarel , Nestlé Waters, Perrier San Pellegrino Vittel Foodservice: Nescafé , Nestea, Nesquik, Minor’s , Chef, Davigel Petcare: Friskies, ONE , Pro Plan Felix Tidy Cats Fancy Feast Chilled Dairy: Ski, Sveltesse, Munch B unch, Milkybar, Disney Desserts and Fromage Frais, Rolo Dessert, Aero Chocolate Mousses Chilled Meats: Herta Sample of General Mills http://www.generalmills.com/corporate/brands/index .aspx – Retrieved 2/7/05 8th Continent , Betty Crocker , Big G Cereals , Bisquick , Bugles , Cascadian Farm , Cheerios , Chex , Diablitos Underwood , Forno de Minas , Frescarini , Fruit Snacks , Gardetto’s , Gold Medal , Green Giant , Häagen – Dazs , Hamburger Helper , Jus – Rol , Knack & Ba ck , La Salteña , Latina , Lloyd’s , Lucky Charm s , Muir Glen , Nature Valley , Old El Paso , Pi llsbury , Pop Secret , Progresso , Totino’s/Jeno’s , Trix , V. Pearl , Wanchai Ferry , Wheaties , Yoplait/Colombo Sample of H.J. Heinz Brands and Sub – brands http://www.heinz.com/jsp/world.jsp Retrieved 2/7/05 T he D iffusion and Distribution of N ew C onsumer P ackaged F oods in E merging Markets and what it M eans for Globalized versus Regional Customized Products – http://globalfoodforums.com/new – food – products – emergi ng – markets/ – Composed May 2005
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Heinz Tomato Ketchup, Heinz One Carb, Heinz Organic Ketchup, Sauce, EZ Marinader TM Market® meals, Heinz Cana – nerina, Polly Rice Flour, Mi Chicha Polly, Sample of PepsiCo http://www.pepsico.com/company /brands.shtml Retrieved 2/7/05 Frito – Lay Brands: Lay’s, Maui Style, Ruffles, Doritos, 3D’s snacks, Tostitos, Santitas, Fritos, Cheetos, Rold Gold, Funyuns, Go Snacks, Sunchips, Sabritones, Cracker Jack, Chester’s, Grandma’s cookies, Munchos, Smartfood, Baken – ets, Oberto, Rustler’s, Churrumais, Frito – Lay, Hickory Sticks, Hostess Potato, Miss Vickie’s Outside North America Bocabits wheat snacks Crujitos corn snacks Fandangos corn snacks Hamka’s snacks Niknaks cheese snacks Quavers potato snacks Sabrita s potato chips Smiths potato chips Walkers potato crisps Walkers Square potato snacks Walkers French Fries potato sticks Walkers Monster Munch corn snacks Gamesa cookies Doritos Dippas Sonric’s sweet snacks Wotsits corn snacks Walkers Sensations Doritos A La Turca Lay’s Mediteranneas Red Rock Deli Kurkure Smiths Sensations Lays Artesanas PC Cheetos Shots Quavers Snacks Pepsi – Cola Brands: Pepsi – Cola Caffeine Free Pepsi Diet Pepsi Caffeine Free Diet Pepsi Pepsi Twist (regular & diet) Wild Cherry Pepsi Pepsi Blue Pepsi ONE Pepsi Vanilla Diet Mountain Dew Mountain Dew Code Red Diet Mountain Dew Code Red Mountain Dew LiveWire
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Mountain Dew Blueshock Mountain Dew AMP energy drink Mug Sierra Mist (Regular & Diet) Slice Lipton Brisk (Partnership) Lipton Iced Tea(Par tnership) Dole juices and juice drinks (License) FruitWorks juice drinks Aquafina purified drinking water Frappuccino ready – to – drink coffee (Partnership) Starbucks DoubleShot (Partnership) SoBe juice drinks, dairy, and teas Sobe energy drinks (No Fear and Adrenaline Rush) Mirinda 7UP (International) Pepsi Limón Kas Teem Pepsi Max Pepsi Light Manzanita Sol Paso de los Toros Fruko Evervess Yedigun Shani Fiesta D&G (License) Mandarin (License) Radical Fruit Gatorade Thirst Quencher Gatorade Frost Thirst Quench er Gatorade Fierce Thrist Quencher Gatorade Ice Thirst Quencher Propel Fitness Water Gatorade Xtremo Thirst Quencher Gatorade X – Factor Thirst Quencher Tropicana Brands: Tropicana Pure Premium juices Tropicana Twister juice drinks Tropicana Smoothies Tropi cana Pure Tropics juices Dole juices (License) Tropicana 100 juices Tropicana Touche de Lait Alvalle gazpacho fruit juices and vegetable juices Tropicana Season’s Best juices and juice drinks Loóza juices and nectars Copella juices Frui’Vita juices Quak er Brands: Quaker Oatmeal Quaker Instant Oatmeal Quaker Oatmeal Breakfast Squares Cap’n Crunch cereal Life cereal
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Quaker Oatmeal Brown Sugar Bliss Quaker Oatmeal Honey Nut Heaven Quaker 100% Natural cereal Quaker Squares cereal Quisp cereal King Vitaman ce real Quaker Oh’s! Cereal Mother’s cereal Quaker grits Quaker Oatmeal – to – Go Aunt Jemima mixes & syrups Quaker rice cakes Quaker rice snacks (Quakes) Quaker Chewy granola bars Qauker Dipps granola bars Rice – A – Roni side dishes Pasta Roni side dishes Near East side dishes Puffed Wheat Harvest Crunch cereal Quaker Baking Mixes Spudz snacks Crisp’ums baked crisps Quaker Fruit & Oatmeal bars Quaker Fruit & Oatmeal Bites Quaker Fruit and Oatmeal Toastables Quaker Soy Crisps Quaker Bakeries FrescAvena beverage powd er Toddy chocolate powder Toddynho chocolate drink Coqueiro canned fish Sugar Puffs cereal Puffed Wheat Cruesli cereal Hot Oat Crunch cereal Quaker Oatso Simple hot cereal Scott’s Porage Oats Scott’s So Easy Oats Quaker Bagged cereals Quaker Mais Sabor Qua ker Oats Quaker oat flour Quaker Meu Mingau Quaker cereal bars Quaker Oatbran Corn goods Magico chocolate powder Quaker Vitaly Cookies 3 Minutos Mixed Cereal Quaker Mágica Quaker Mágica con Soja Quaker Pastas Quaker Frut
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Sampling of Coca – Cola Company Br ands and Sub – brands http://www2.coca – cola.com/brands/brandlist.html Retrieved 2/7/05 A&W, Accent, Ades, Alhambra, Alive, Almdudler, Ambasa, American, Andifrut, Appletiser, Aquactive, Aquana, A quapure, Aquarius, Aqvaris, Arwa, Aybal – Kin, Bacardi Mixers, Barq’s, Beat, Belté, Beverly, Bibo, Bimbo, Bimbo Break, Bingooo, Bistrone, Bjare, BlackFire, Boco, Bom Bit Maesil, Bonaqua/Qa, BPM, Bright And Early, Bubbly, Burn, Barq’s, Coca – Cola, Coke II, Cok e/Coca – Cola light, Cal King, Calypso, Canada Dry, Cannings, Cappy, Carvers, Chaho, Charrua, Chaudfontaine, Cheers, Chinotto, Chinotto light, Chippewa, Chivalry, Ciel, Citra, Club, Coca – Cola, Cocoteen, Cresta, Cristal, Crush, Crystal, Cumberland Gap, DANNON , DASANI, Delaware Punch, DESCA, diet A&W, diet Almdudler, diet, Andifrut/Andifrut light, diet Andina Nectar/Andina, Nectar light, diet Barq’s, diet Canada Dry, Crush, diet Dr Pepper, diet Fanta, diet Ikon, diet INCA KOLA, diet Kia Ora, diet Krest, diet L ift, diet Lilt, diet Mello diet Nestea COOL diet Oasis diet Pop diet Sasi diet Schweppes diet Sprite diet Squirt diet Tai diet vanilla Coke Disney Hundred Acre Wood Disne y Mickey’s Adventure Disney Winnie The Pooh Disney Xtreme Cooler Dorna Drim Dr Pepper E2 Earth & Sky Eight O’Clock Escuis Escuis light Eva Water Evian Fanta Finley Fioravanti Five Alive Flavor Rage Floatz Fontana Fraser & Neave Freezits Fresca Frescolita F reskyta Fresquinha Frestea Frisco Frucci Frugos Frugos Fresh Fruitia Fruitlabo Fruitopia Fruitopa Freeze Fruktime Frutina Frutonic Genki No Moto Georgia Georgia Club Georgia Gold Gini Gold Spot Golden Crush Grapette Guarana Jesus H2OK Happy Valley Haru no Mint Shukan Hawai Hi – C Hi Spot Hit Horizon Huang Ice Dew Ice Mountain Ikon INCA KOLA Izvorul Alb Jaz Cola Jet Tonic Jinmeile Jolly Juice Joy Jozuni Yasai Jurassic Well Just Juice Juta Kapo Kapo Axion Kapo Super Power Keri Kia Ora Kidsfruitz Kilimanjaro K in Kin light Kinley Kiwi Blue KMX Kochakaden Koumisoukai Krest Kuat Kuat light Kuli Leed Lift Lilt Limca Limonade Linnuse Love Body Maaza Mad River Magnolia Magnolia Funch Magnolia Zip Malvern Manzana Mia Mare Rosso Marocha Master Chill Master Pour Mazoe M eijin Mello Mello Yello Mer Mezzo Mix Miami Mickey Mouse Migoro – Nomigoro Milo Minaqua Minute Maid
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Minute Maid Juice To Go Minute Maid Soft Drink Mireille Mone Monsoon Mori No Mizudayori Mr. Pibb Multivita Nagomi Nalu Namthip Nativa Naturaqua Nature’s Own N ectar Andina Nectarin Nestea Nestea COOL Nevada Neverfail Nordic Mist Northern Neck Nusta Oasis Odwalla Old Colony Orchy Oyu Paani Pacific Orchard Pampa Pams Parle Peats Ridge Springs Pepe Rico Pibb Xtra Piko Pilskalna Planet Java Play Pocarrot Pocket Dr. Poiana Negri Poms Ponkana Pop Cola Portello POWERADE POWERADE light Pulp Ananas Pump Qoo Quatro Quwat Jabal Ramblin’ Root Beer Real Gold Red Flash Red Lion Refresh Tea Rimzim Rio Gold Ripe N Ready Risco Riwa Robinson Brothers Roses Royal Tru Safaa Safety F irst Safia Samantha Samurai Santiba Santolin Sarsi Saryusaisai Schweppes Scorpion Seagrams Seasons Seltz Sensation Sensun Senzao Shichifukuzen Shock Signature Sim Simba Simply Apple Simply Orange Sintonia Slap Smart Sobo Sodafruit Caprice Oranges Sokenbic ha Solo Sonfil Soonsoo 100 Sparkle Sparkletts Sparletta Sparletta Iron Brew Splash Splice Sport Cola Sport Plus Spring Water Sprite Sprite Ice Sprite Ice Cube Sprite ReMix Sprite Zero Spur Squirt Stoney Ginger Beer Sun Valley Sundrop Sunfill Sunfilled & F ruit Tree Sunkist Supa Superkools Superpac Surge Swerve TaB TaB X – Tra Tahitian Treat Tai Tarumi Tavern The Tea for Dining Tea World Collection Ten Ren Thextons Thums Up Tian Tey Tian Yu Di Tiky Top Toppur Tops Tropical Tuborg Squash Turkuaz Urge Valpre Va lser vanilla Coke Vegitabeta Vica Vita Vital Vital O Vitingo Viva Water Salad Wilkin’s Distilled Water Wink Winnie The Pooh Junior Juice Yang Guang Yang Guang Juicy T Youki Yumi Source: Global Food Forums, http: // www .globalfoodforums.com , Composed May, 2005
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